Marketing Attribution and Data Tracking
with Schedule Engine
Schedule Engine and Schedule Engine Live offer a number of features to be able to track and measure the effectiveness of marketing spend.
URL Parameters or <script> Attributes
Schedule Engine reads and stores the following URL (querystring) parameters or script tag attributes when using the Schedule Engine online booking tool or the Schedule Engine webchat tool. These parameters will be stored with each booked appointment or webchat interaction and can be viewed or exported in the Schedule Engine Dashboard. This data can also be used to set campaign information in jobs/work orders that are created in a Field Service Management (FSM) system.
Method Parameters
These parameters can be passed into the Schedule Engine booking .show() method or into the Schedule Engine webchat .loadChat() or .open() methods.
<button onclick="ScheduleEngine.show({
campaign: 'Your_Campaign_Name'
})">Book Now</button>
Note: setting tracking values using the .show() method will override the values passed through the URL.
For the Schedule Engine webchat, use:
WebChat.loadChat({
apiKey: 'YOUR API KEY',
sourceTracking: {
campaign: 'Campaign Value',
}
});
OR
WebChat.open({
sourceTracking: {
campaign: 'Campaign Value',
}
});
Note: setting tracking values using the .open() method will override the values passed through the URL or configured in .loadChat().
Google Analytics Events
Schedule Engine will automatically emit events to a host page’s default Google Analytics tracker. After installing Schedule Engine’s booking or webchat tools, the following events will be visible in Google Analytics.
Schedule Engine Event Listeners
Schedule Engine provides code support for event listeners which allow a host webpage to define code that will be executed when certain events are fired by Schedule Engine through the online booking tool or through webchat. Event listeners can be used to trigger marketing events, insert pixels, and more. Here is an example of coding an event listener on the webpage that hosts Schedule Engine:
Schedule Engine Online Booking
ScheduleEngine.addEventListener("<event name>", function(){
alert("<event name> event was fired.");
})
Schedule Engine Live Webchat
WebChat.addEventListener("<event name>", function(){
alert("<event name> event was fired");
})
In the above code, the “<event name>” can include any one of the following:
Schedule Engine Thank-You Page Redirect
After a booking is completed, the default Schedule Engine confirmation page can be used or a custom relative or absolute URL can be used. The redirect will also include some information in the URL.
Schedule Engine Webhooks
When an appointment is completed or updated, Schedule Engine can fire a webhooks that can post data to a website endpoint.
Find out more here:
Data consumption with Webhooks
Schedule Engine Dashboard and Export
The Schedule Engine Dashboard is where the data that has been collected can be analyzed and exported:
